Twitter X rebrand causes mayhem on Microsoft Edge and Apple App StoreAugust 10, 2023
Last week, Elon Musk's announcement of Twitter's rebrand to X stirred a mix of emotions among users, with some expressing their preference for the old design. Despite the divided opinions, the rebrand took place, bidding farewell to the iconic blue bird logo.
As the transition to Twitter X is underway, users are facing challenges, especially on Microsoft Edge. BleepingComputer reported that Microsoft Edge views Twitter X as a potential security threat due to a security feature called Progressive Web App Icon change. This feature alerts users whenever an application's icon or name is changed, triggering security warnings for Twitter X's rebrand.
Florian, a devoted "Windows user and fan since the 90s" and a Windows Insider MVP in 2021, brought the issue to attention and shared a screenshot of Microsoft Edge displaying the prompt: "If this web app is trying to trick you into thinking it's a different app, uninstall it". It remains to be seen if Musk and the X team will collaborate with Microsoft to resolve this problem.
Similarly, the rebrand has caused complications for iOS users. Apple's strict App Store rules regarding app names pose a challenge for Twitter X. According to iMore, Apple doesn't allow one-character names, and X falls short of meeting their guidelines, as explained by Nick Sheriff.
Although subtle changes were noticed on the platform after the rebrand announcement, the app logo and name remained the same until a recent custom software update. This suggested that the naming issue might have been resolved, as Twitter X's rebrand now appears consistently across the home page and the App Store. The bird logo has been replaced as well. Elon Musk's hint that the rebrand would transform the platform into "The Everything App" hints at potential further changes to come.