Owning your code vs. using a platform for mobile app development
March 05, 2025When embarking on mobile app development, one of the most crucial decisions you'll face is whether to own your code or use an app development platform. Each approach offers unique advantages and challenges, making it essential to choose the path that aligns with your goals, budget, and resources.
Here’s a concise guide to help you decide.
Owning your code: Key insights
Building an app from scratch means full control over the underlying code, but it requires substantial investment and technical expertise. This approach is ideal for large companies or startups with unique, complex requirements.
Pros of owning your code:
1. Complete customisation: Tailor every aspect of your app to fit your exact needs.
2. Intellectual property: The code becomes an asset your business owns.
3. No third-party dependence: Avoid reliance on external platforms.
4. Unique features: Create cutting-edge functionalities not available in pre-built platforms.
Cons of owning your code:
1. High costs: Development and maintenance can be costly.
2. Lengthy timelines: Building from scratch often takes some time to actualise.
3. Ongoing maintenance: Responsibility for updates, bug fixes, and security patches falls on you.
4. Complex scalability: Supporting user growth demands continuous investment in infrastructure.
Owning your code is a great choice if you’re aiming to develop groundbreaking technology, require complete control, or have substantial resources to invest.
Using a platform: Simplifying development
Platforms offer pre-built features and infrastructure, making app development faster and more cost-effective. This path suits businesses that need professional apps without hefty budgets or long timelines.
Pros of using a platform:
1. Cost efficiency: Lower upfront and maintenance costs.
2. Quick launch: Get to market in weeks rather than months.
3. Cross-platform compatibility: Deploy on iOS and Android without duplicating efforts.
4. Minimal maintenance: Platform providers handle updates and security.
5. Scalable infrastructure: Built-in systems handle user growth effortlessly.
Cons of using a platform:
1. Platform dependency: The app’s future ties to the provider.
2. Limited customisation: Some unique features may not be possible.
3. Shared resources: Infrastructure may be shared with other apps.
Platforms are ideal for budget-conscious businesses, those lacking in-house expertise, or those focused on standard app features and quick iteration.
Deciding what’s best for you
To determine the right approach, evaluate your needs:
1. Budget: Can you afford the high costs of owning your code?
2. Timeline: Do you need to launch quickly?
3. Technical expertise: Do you have an experienced development team?
4. Customisation: How unique are your app requirements?
5. Scalability: Will your app need to handle significant user growth?
Final thoughts
For most businesses, using a development platform is the smarter choice. It offers a faster, cost-effective way to bring your app to market while benefiting from proven infrastructure and reduced complexity. However, if you have unique needs, substantial resources, and long-term technical goals, owning your code may be worth the investment.
By aligning your choice with your business objectives, you can set the foundation for a successful app and long-term growth.
