Spotify to use Google's AI to tailor podcasts, audiobooks recommendations

Spotify to use Google's AI to tailor podcasts, audiobooks recommendations

November 20, 2023

Spotify, the music streaming maestro, has hit the tune of innovation once again! Teaming up with Google Cloud in a grand expansion, they're diving deep into the realms of Artificial Intelligence to fine-tune your listening experience. Imagine this: your favourite tunes and gripping podcasts tailored specifically for your ears.

This partnership isn't just about buzzwords like AI and LLMs (large language models); it's a symphony of cutting-edge tech aimed at dissecting your audio preferences across podcasts and audiobooks. These LLMs, like OpenAI's ChatGPT and Google Bard, are the brains behind the operation, trained on troves of data to create content that resonates with you.

Google Cloud, the powerhouse behind this tech extravaganza, boasts an arsenal of LLMs—PaLM 2, Codey, Imagen, Chirp—trained on everything from text and codes to images and videos. The prominent IT company has recently developed a new search engine based on artificial intelligence. This present development and teaming up of the duo is like an AI orchestra playing a multifaceted symphony of multimedia.

Spotify's no stranger to the AI game, having tapped into its magic for music recommendations years ago. Now, they're cranking things up a notch. Their goal? To sprinkle that same recommendation magic on podcasts and audiobooks, expanding their empire beyond just music.

Why, you ask? Well, the music streaming titan's got its eyes set on more than just your playlist. They're diving headfirst into the world of podcasts and audiobooks, seeking to amplify revenue streams and cater to your diverse audio cravings. 

The tech-savvy CEO of Spotify, Gustav Söderström, is thrilled about this collaboration and praises Google Cloud's dedication to creating the best platform. Riding the tide of generative AI's developing powers, he sees limitless opportunities for creative expression.

But it's not all about entertainment. Spotify's not just handing you a bespoke playlist—they're also on a mission to ensure your listening journey is safe and sound. They're exploring how these LLMs can sift through the audio universe to weed out any harmful content, making your experience not just enjoyable but secure.

So prepare yourself for a journey through music that defies simple rhythms and beats. Your audio adventures are going to take a technological turn thanks to Spotify and Google Cloud, bringing in a new era where your podcasts, audiobooks, and playlists are expertly selected by AI.